We have a good family of those pinwheels… Just modernize it to keep it current,” Trail Blazers Director of Brand and Retail Marketing Todd Adams added. “We are careful when we tweak that logo, that we keep it in the same family. What the Trail Blazers organization has truly learned over the years is that fans are never looking for the Blazers to shy away from the original pinwheel look.
“She wanted to make it clear that we should not change it,” Flaherty said with a smile. They really think it makes a team to be successful.”Īn elderly woman participating in the focus groups even used some colorful language when she initially thought the Blazers were changing the pinwheel logo. “So, when we asked them why, obviously - it was all about this city and this region and our fans really look at teamwork and team play as being the most important and never individual performance or individual heroes. “Like 99 percent of the people specifically all picked the same exact photo out of all those photos - they picked the same one, which was a team huddle shot that you couldn’t even tell any of the players on the team.” Flaherty said. Ryan Flaherty, Vice President of Brand Strategy for the Trail Blazers, explained how the process of his particular focus group ultimately helped decide the teamwork rebrand of the pinwheel. The Trail Blazers did a study with about 50 photos and nearly thirty to forty people were asked to pick the one photo “that they felt represented the Trail Blazers to them.”Īnd that's just to name a few of the photos. How did the connected lines that have now been established to represent teamwork come about? Between 20, the Trail Blazers changed their logo two different times.īut now, in the most recent redesign, the revamped logo, which was revealed in May of 2017, returned to the franchise's primary color scheme of white, black and red.Įach of the lines follow the same path to the center of the pinwheel, but are now connected for an added symbol of teamwork.
Plus, to honor the tradition of the 1990’s design, the Blazers reversed the color scheme of the logo to feature the red on top. In 1990, the Trail Blazers went with a more dominant and clean look by placing “Blazers” to the right of the pinwheel in large, bold letters.
The original logo designed by Frank Glickman was the cornerstone of the franchise from 1970 to 1990. The Trail Blazers have had six different logos over their 50-year history, but the main concept of the pinwheel hasn’t changed over years. Trail Blazers Art Director Mario Milosevic We just updated, made it a little more modern and it still has that original shape that everybody is familiar with. And, we learned that nobody wanted us to change the logo.
For us, when we did the last re-brand, we had focus groups where we wanted to learn more about what our fans thought of the logos, about the current logo. The original logo is so iconic that it is really hard to change it, like some other teams who have updated their logos and they would have a drastic change.
0 kommentar(er)
